In any industry, there’s a definition of getting the job done, and getting the job done right. Having the right equipment is only half the story, it’s using the equipment, deploying new equipment at the right time, and keeping an eye on your goal is the difference between just “getting it done, and getting it done right”.
In any industry, there’s a definition of getting the job done, and getting the job done right. Having the right equipment is only half the story, it’s using the equipment, deploying new equipment at the right time, and keeping an eye on your goal is the difference between just “getting it done, and getting it done right”. Getting the job done right brings new opportunities, new clients, greater success. Just getting the job done leaves you in a state of “maybe.” Maybe customers will give your more business, maybe customers will visit you that have not done so before, maybe you’ll have increasing sales, or maybe not.
How do you get out of maybe? First, define your dealership’s goals. Customer awareness, new business leads, satisfied returning customers who will refer others to your dealership; increasing your sales and rentals, in short, more traffic directed to your shop to increase your profits and grow your dealership.
So, are we getting the job (our goals) done, or done right? To borrow an example, there’s a lot of work a skid steer can get done on a job site, and you could make the argument that every construction site that moves earth should have one. But a skid steer’s not the only equipment you’d use when working on a new stretch of highway or putting up a high-rise. Properly done, you’d use different types of equipment for grading, digging, lifting, pouring, etc. Sure, to some extent, a good skid steer can do all of these things, but would it really be your only choice of equipment?
And it’s the same with a heavy equipment dealership’s website. Like a good, solid go-to piece of equipment, dealerships of all types and sizes have a website. But there are many web-related tools that Web Horsepower’s “Powerweb” platform can enable for your use. Dealership large and small can re-energize their on-line presence and go from struggling “just getting the job done” to really getting the job of attracting new customers, satisfying existing customers and driving more sales done right. For example, at Web Horsepower our Powerweb platform enables you to create online marketing campaigns when, and how you want them. Launch specials, use Facebook, Twitter, and other social media tools on your terms. Your online catalog is front and center, easy to use and easy to navigate. Our Search Engine Optimization (SEO) support will drive the right customers to your site, and increase your visibility to existing and new customers. And all of this without having to wait for your providor to charge you more, or put you on the list for the work to be done, or give you the “we can’t support that” routine.
Ready to turn the key and get started? Contact us today for a professional review of your current website design and content! Or, if you are working on getting buy-in for a full site redesign to boost sales and attract new customers, we’d be glad to perform a website checkup that includes traffic analysis and ranking information