Any industry that relies on heavy equipment for its operations will tell you, there is no situation where using the wrong equipment is the right thing to do. In fact, successful companies know that profits can be eliminated, deadlines missed, and contracts lost using outdated, underpowered, or improper equipment. As a heavy equipment dealership, you are aware of the relationship of your machinery quality to your client success, but can you be as assured of the quality of your own web presence for serving all your customer needs?
When new or improved equipment is made available to an industry, as soon as they’re made aware of it, your clients will begin asking for it. In an unusual paradox many dealerships, where clients satisfaction and supply is their life blood, often end up relying on outdated website technologies. Today, a web presence is as important as your brick and mortar locations is for attracting new and supporting existing clients. This begs the question, how can you, a dealership, make sure you are using the best equipment to reach your clients?
Like the internal combustion engine replacing steam, website capabilities continue to leap forward. Modern web services have become the great equalizer for dealers of all sizes and locations for reaching clients. The services available today easily enhance finding new clients, educating you customers about new equipment, providing support services and the list goes on. No longer do your marketing or sales efforts require an army of people and multiple agencies. Today’s dealerships, from the smallest to the largest, can produce modern email and social media campaigns with your own existing marketing or sales teams. Using Web Horsepowers’ “Power Web” toolset, you can ensure your website creates lasting impressions. You can improve local and regional reach, customer recognition, promotion of sales and specials as well as create and manage your own sales and marketing campaigns when you want to, not when a 3rd party can get to it!
Ready to turn the key and get started? Contact us today for a professional review of your current website design and content! Or, if you are working on getting buy-in for a full site redesign to boost sales and attract new customers, we’d be glad to perform a website checkup that includes traffic analysis and ranking information.